There are over 100,000 digital agencies. Some will transform your business. Others will take your money and disappear. The difference between getting it right and wrong can cost you tens of thousands and months of frustration.
The 6 criteria you shouldn't negotiate on
1. Measurable results, not pretty promises
Ask for real case studies with concrete metrics: traffic growth, cost per lead, conversion rate. No data = no results.
2. Full access to your accounts
Your Google Ads, Analytics, Search Console — it all belongs to you. Never work with anyone who holds your data hostage.
3. In-house team vs. freelancers
Ask openly: who actually does the work? Do I have a dedicated team or do I share resources with 30 other clients?
4. Transparent reporting
Demand monthly reports with real metrics explaining what worked, what didn't and what they'll do differently next month.
5. Sector specialization
An agency with experience in your sector knows your customer and which levers to pull. Results come faster.
6. Fair contracts with a clear exit
An agency confident in its results offers monthly or quarterly contracts.
At West Amy we say yes to all of the above. Tell us about your project.